Embellished with a little Aurebesh, which is the language of Star Wars, the cola company has produced custom orb-shaped bottles that will be sold exclusively inside Disney’s new “Star Wars: Galaxy’s Edge” theme parks.
Together with Walt Disney Imagineering, Coca-Cola designers and the creative unit that oversees theme park designs, experimented with dozens of prototypes before settling on the final version. The goal is to be “completely authentic to Star Wars with immersive attention to detail,” says Scott Trowbridge, Disney Imagineering’s portfolio creative executive and studio leader.
Ellen Gutierrez, Coca-Cola’s strategic partnerships and brand marketing director says “The beauty of this partnership is that from the very beginning when Disney first had plans to start building the park, we had a seat at the table with Imagineering and with Lucasfilm,”.
There is no plan to sell the bottles outside the theme parks and nor does Coca Cola plan to push them with paid advertising.
Coke and Disney planned to announce the collaboration on Saturday at a Star Wars fan festival in Chicago that is expected to lure 35,000 people over five days, according to local media reports.
The first Start Wars theme park will open at Disneyland in California on May 31 and the second one will debut at Orlando’s Disney World on Aug. 29.