Designed for the holy month of Ramadan by Dubai-based agency FP7/DXB, part of McCann Worldgroup, these cans have taken over the Middle East’s regular Coke logo with “Labels are for cans, not for people.”
The brand stated in its press release that “In the Middle East, a region with over 200 nationalities and a larger number of labels dividing people, these Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences. And that we are all basically just the same—human.”
Ramadan Kareem everyone!
Via Co. Create