The world’s tallest buildings, police with super cars, 7 star hotels and now this. A new drink liberally named ‘halal wine’ – that includes a “24-carat edible gold leaf” – has been launched in Dubai, where alcohol is only available in hotel bars.
Tony Colley, General Manager of Lootah Premium Foods, insisted: “We have experienced great demand for first-class halal champagne from our consumers and clients, wishing to offer a premier experience at weddings, birthdays or corporate events.”
Lootah Premium Foods says Lussory Gold is “an alcohol-removed halal sparkling wine” – and that the gold leaf “rises and falls in rhythm with the wine’s bubbles.”
The wine, from the vineyards of La Mancha, Spain, is “made in the exact same way as regular wine or champagne,” the food and drink firm said.
“Lussory is a 100 per cent halal product with 0.0 per cent alcohol content.”
The wine is produced by Dismark Products, a Spanish company whose Lussor brand includes a variety of red and white non-alcoholic wines. The grapes come from vineyards in Spain and a German vacuum technique removes the alcohol.
“It has gold in it for no good reason apart from it’s fun, it’s fantastic, it’s frivolous, it’s totally Dubai,” Colley said recently at the Bystro restaurant, where the sleek bottles are on display.
Bystro owner Josh Benson said the gold-leaf bottles were offered a few weeks ago. The restaurant had begun offering non-alcoholic wines in general a few months ago, and they went over well.
“For people that cannot drink … it’s a nicer thing to have with a steak than a Pepsi,” Benson said.