To capture the attention of Paleo dieting Crossfit community, Reebok has created Reebok Bacon.
Handed out at the 2014 Reebok CrossFit Games, Reebok Bacon comes uncured, containing no nitrates, preservatives, MSG, or sweeteners, keeping with Paleo recommendations, sourced by U.S. Wellness Meats (the preferred bacon meat provider from Paleo Magazine).
“Reebok wanted to engage with the CrossFit community in an authentic, memorable way. The CrossFit community loves bacon. They eat it. They talk about it. Some even wear clothes featuring it. We wanted to embrace the love of bacon and build something fun for the community, while remaining authentic to its spirit,” says Will McGinness, executive creative director at Venables Bell & Partners, the agency that devised the meaty stunt.
Packed in dry ice, 74 bacon boxes were distributed to athletes in the community before the games, enabling their healthy-bacon habit. On-site, attendees to the CrossFit Games, which run July 22-27, will be able to sample bacony treats from the Reebok Bacon Box food truck, such as bacon-wrapped artichoke, bacon-wrapped chorizo stuffed, bacon-wrapped seasoned pork belly, and bacon-wrapped carne asada and pepperoncini. Reebok will also post about a daily “secret menu” item at the Bacon Box. Those who order the secret item will receive a “You Had Me at Bacon” card to be redeemed for a special prize at the Baconcierge.
We’d love to run and eat bacon! WE NEED THISS!!!!